Explore wonderful experiences with Trojan Shop Local! Reconnect to, or discover for the first time, the unique and lively diverse establishments that neighbor USC using the new Trojan Shop Local Directory.
Trojan Shop Local started as a student-led grass roots movement led by the USC Black Student Assembly and other students to give back and support local businesses neighboring USC campuses during the pandemic. Today it is an eclectic, burgeoning network of over 60 diverse small businesses across Los Angeles!
Reinvesting in the community just got easier with the Trojan Shop Local business directory that showcases women owned, minority owned and veteran businesses in LA. Follow their journey as they highlight local businesses on Instagram @TrojanShopLocal.
If you shop local, send us a photo to staff.assembly@usc.edu! We’d love to share!