An informational interview is an informal conversation with someone in a role, department, or organization you’re curious about; it’s not a conversation to ask for a job. It’s an opportunity to gather insights and build connections by learning from another person’s experiences—whether they’re an alumnus, a colleague, or a referral from your network. A good time to do informational Interviews is whenever you’re exploring a new career path, considering a job change, or looking to expand your network. These conversations can last between 15 minutes to an hour and can take place in person, over the phone, or via video platforms like Zoom or Microsoft Teams.
Although initiating these conversations may feel intimidating, many professionals genuinely enjoy sharing their stories, offering guidance, and reflecting on their careers.
Benefits of Conducting an Informational Interview
- Gather valuable insights to inform your career planning.
- Discover the reality of working in a particular role or industry.
- Assess career compatibility with your skills, interests, lifestyle, and goals.
- Gain advice on how to acquire relevant experience and knowledge.
- Access the hidden job market, as over 80% of jobs are secured through networking.
- Expand your professional network within your field of interest.
- Receive referrals to other professionals for further exploration and connections.
How to Set Up an Informational Interview
- Identify your target contacts
Use LinkedIn, your current or former organization’s work directories, alumni directories, or referrals from your current network to find professionals whose roles interest you. - Reach out professionally
Send a concise and polite message introducing yourself and stating your reason for contacting them. Clearly mention that you’re seeking a brief conversation to learn more about their career path and insights—not asking for a job. - Be flexible with scheduling
Offer a few time slots and express your appreciation for their time, regardless of their availability.
How to Prepare for an Informational Interview
Do Your Research
- Industry: Understand current trends, challenges, and innovations.
- Organization: Learn about its mission, values, services/products, and recent news.
- Individual: Review their LinkedIn profile and professional history to gain insight into their journey and expertise.
Prepare Thoughtful Questions
- Clearly state your goals for the conversation and give a brief overview of your background.
- Ask open-ended questions (a quick Google search will yield plenty of examples), such as:
- “What do you enjoy most about your role?”
- “How did you get started in this field?”
- “What are some challenges you’ve faced?”
- What is something you wish you would have known before starting in this role (or organization)?
- Ask strategic questions, such as:
- “What skills or experiences helped you stand out?”
- “Are there any emerging trends or skills that are becoming essential in this field?”
Be Ready to Answer Common Questions
Even though it’s not a job interview, you may be asked:
- “Tell me about yourself.”
- “What interests you in this field/industry?”
- “What are your career goals?”
How to Follow Up
- Send a thank-you message within 24–48 hours. This can be an email or a handwritten note.
- Express your appreciation for their time and the insights they shared.
- Reference a specific part of the conversation that was meaningful to you.
- If appropriate, mention any follow-up actions you plan to take based on their advice.
How to Maintain Your Connection
- Stay in touch periodically, especially if you took their advice or reached a new milestone.
- Share updates on your progress and thank them again for their help.
- Engage on LinkedIn by liking or commenting on their posts or sending an occasional message.
- If you find an article, event, or resource that might interest them, share it to continue adding value to the relationship.